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DPAA has announced that Zenith Media Scope Pvt Ltd. has joined the association’s rapidly growing global membership ranks.  Barry Frey, DPAA President & CEO, said, " Zenith Media Scope Pvt Ltd. is a full-service leader in India’s burgeoning out-of-home sector. We welcome them to our community of global members and look forward to working with their team.” Anil Hirani, Managing Director, Zenith Media Scope Pvt Ltd., said, “We admire the work that Barry and his team are doing to advance digital out-of-home on so many levels, and are excited about becoming part of this effort.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital out of Home Everything," DPAA functions as a business accelerator and concierge/consultant…

In an era when the consumer’s unity and diversity do not depend upon geography and demography, but rather on ideology, attitude and social presence, it has become increasingly difficult to grab their attention. But, a panel of leading marketers, from diverse sectors concluded that today, if the content is relevant and shared across media, it reaches the right audience and is appreciated. These experts came together for a panel discussion, on Friday, November 22, 2019, at e4m South Conclave to deliberate on the topic 'How to Market to a Diverse and Connected Consumer?' The panel was moderated by Kishan Kumar M S, Vice President of Wavemaker India and the esteemed panel included, Amarpreet Anand, EVP & Portfolio Head, Diageo India; Anil Hirani, MD, Zenith Media Scope Pvt Ltd.; Diptakirti Chaudhuri,…