e4m Conclave-South: Content connects the diverse consumer: Experts
In an era when the consumer’s unity and diversity do not depend upon geography and demography, but rather on ideology, attitude and social presence, it has become increasingly difficult to grab their attention. But, a panel of leading marketers, from diverse sectors concluded that today, if the content is relevant and shared across media, it reaches the right audience and is appreciated. These experts came together for a panel discussion, on Friday, November 22, 2019, at e4m South Conclave to deliberate on the topic 'How to Market to a Diverse and Connected Consumer?' The panel was moderated by Kishan Kumar M S, Vice President of Wavemaker India and the esteemed panel included, Amarpreet Anand, EVP & Portfolio Head, Diageo India; Anil Hirani, MD, Zenith Media Scope Pvt Ltd.; Diptakirti Chaudhuri,…